Together with that acquisition, Adobe will now have spent approximately $2.8 billion acquiring collaboration and workflow companies in the last year. Late last year, Adobe acquired marketing workflow company Workfront. In addition to concepts like creative systems and features like creative libraries, it has been acquiring companies. The acquisition also signals that Adobe is serious about enabling collaboration in creative workflows. While the acquisition focuses on video, it rounds out Adobe’s collaboration capabilities and extends them to the final frontier of video - a medium that has been notoriously difficult to collaborate within. Most recently, we saw Adobe’s intent to acquire Frame.io, a company that makes video collaboration software.
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One by-product is the red-hot acquisition market for these technologies. Videoconferencing, virtual events, and collaboration capabilities surged. Hybrid and completely remote environments drove businesses to adopt new ways of working.
The pandemic ripped off the Band-Aid for collaboration.
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